Monthly Archives: January 2011

Avoid the Crap. Know your audience.

Crap. Horrible. A waste of my time. These aren’t the worst things someone could say to you, but if you are a PR professional who just spent hours working on a Press Kit to get only these responses back  from … Continue reading

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Social Media: The Only Addiction Worth Having

As a PR student, it’s become overwhelmingly obvious to me that social media plays an important role in the everyday life of PR professionals (not to mention everyone else too). Social media sites like Twitter and Facebook have become valuable tools to the PR … Continue reading

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